safe sounds strategic. it’s not.

Stop Editing Yourself To Death

Your writing isn’t bad… It’s Boring.

Positioning, Ghostwriting & Personal Branding Advisory


It looks polished, it sound professional, and it’s completely forgettable.

Stop editing your content to death.

Allison Rossi, Ghostwriting & Personal Branding for Founders
Sharpen your voice without blowing up your whole brand.

Strategic Positioning & Writing Advisory

Step 1

Rebuild your core positioning as the real you.

step 2

Refine your messaging without taking the life out of it.

step 3

Push past safe writing while staying strategic.

We’ll sharpen in stages. We’ll test, calibrate, and refine. We won’t detonate.

safe is expensive. Sharp is strategic.

Where Founders Get Stuck

You know you should be writing, but you’re hesitating.

You don’t have time to turn your thinking into consistent content.

You write the sharper version first, then tone it down.

Your messaging strategy is safety-based, not growth.

You’ve leaned heavily on AI and noticed you sound like everyone else.

You want someone to tell you the truth, kindly but clearly.

Allison Rossi, Fractional Marketing Director for Startups and Founders

Hi, I’m Allison (with 2 Ls)

I’m a marketing strategist who accidentally built a personal brand on LinkedIn.

I grew my following to 20K in a little over a year of posting by thinking out loud — as the real me.

Now I work with founders who want to stand out without detonating everything they’ve built.

You don’t need to blow up your brand.
You need to stop editing yourself to death.


12M

Impressions

200K

Engagements

20K

Followers

90 days of live & async support.

Personal Branding, Writing & Ghostwriting

01

90 days of direct feedback.

This is not a quick fix. Our work builds over time, so 90 days is the minimum.

02

Regular live sessions.

Spend 30–60 minutes making live decisions together on a weekly or bi-weekly basis.

03

Async support.

Share your ideas, drafts, and questions. Get actionable feedback, writing support, or done-for-you ghostwriting.

04

Straight answers and serious strategy.

I’ll tell it like it is. You’ll get what you need to hear, not what you want.

05

A thinking partner who won’t let you hide.

I’ll help you get comfortable with being uncomfortable.

06

Messaging that keeps its edge, without pushing you over it.

Support. Not a shove.

Engagements start at $1,500/month based on access level, session cadence, and level of writing support.

Testimonials

Mahmoud Owies, Writer & Creator, Brilliantly Dark

Mahmoud Owies
Writer & Creator
Brilliantly Dark

Allison gave me the courage to be myself, to share my thoughts without worrying about how others perceive them. To break my robotic tone, and start using my real voice.

Shaida Karimi, Founder & Owner, Del Ara

Shaida Karimi
Founder & Owner
Del Ara

What felt overwhelming became clear. Allison understood my vision immediately, and the final result was the brand I always wanted others to see.

Fred FitzGerald, Head of Marketing, Virgin Balloon Flights

Fred FitzGerald
Head of Marketing
Virgin Balloon Flights

Allison brings sharp strategy, clear communication, and dependable execution. She’s an excellent partner.

build your personal brand with ALLISON.

I hate liars who promise the moon. I promise nothing.

No virality. No perfection. No overnight success. No BS.

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