WORK. RESULTS. IMPACT.

Portfolio

A mix of strategy, website builds, and visibility work for founders and small teams.

strategy & messaging

Personal Branding for Founders & CEOs

Strategic brand growth for an executive leadership coach founder focused on genuine connection over hard selling and conventional marketing tactics.

Visibility & Growth

Content Strategy for Founders & VCs

Strategic content development and voice cultivation, focusing on human-first leadership, empathy, and productivity for startup founders, CEOs, and VCs.

Website Development

Strategic website builds focused on clear messaging, conversion, and seamless user experience.

Marketing Funnel

Quiz lead magnet and landing page that attracted and qualified executive-coaching leads, contributing to over $500K in program sales.

Resources Page

Searchable content hub featuring videos, articles, eBooks, guides, and templates that drove a 160% increase in lead generation YoY.

Sales Page

High-level sales page for an executive leadership program for scientists designed to strengthen authority, credibility, and conversions.

Media Production

Video content that supports visibility and brand growth.

YouTube Video

Video explaining the Leadership User Manual with over 3.7K views, contributing to a 160% lead generation increase.

Masterclass Webinar

Monthly webinar with 44% attendance and 98% retention with 9.8K+ replay views, contributing to over $500K in sales.

Podcast Production

Collaborative thought leadership podcast with Rich Litvin and Marisa Peer on coaching insights with over 4.7K views.

Copywriting & Ghostwriting

Strategic writing for blogs, thought leadership, and brand storytelling.

Blog Article

Long-form piece on the power of empathy in networking, helping founders build more authentic and lasting connections.

Course Prospectus

Comprehensive course overview and sales asset outlining objectives, structure, and outcomes for a leadership training program.

Social Media Strategy

Campaign strategy and content development to increase engagement, visibility, and community.

Community Management

A highly engaged, loyal community in a private Facebook Group, grown to over 7K members.

Social Strategy

Personal branding strategy on LinkedIn that drove 9.5M+ impressions in one year through consistent, data-driven content.

Content Coaching

Organic event posting strategy for a founder at TED 2023 with 63K+ views — over 2,000x the client’s usual reach.

Personal Branding

Content and visibility strategy for personal brand growth.

Brand Collaboration

Video post with 8K+ impressions, 3K+ video views, 100+ comments, and 48 link clicks to invideo site.

LinkedIn Live

Monthly webinars averaging 1.7K+ views with 130+ live attendees and 230+ comments per session.

Personal Branding

Profile grown to 19K+ followers with 11M impressions, and an average engagement rate of 4.4%.

Partner With Allison Rossi

Accepting brand partnerships with relevant B2B and SaaS businesses.

Meridian
Peec AI
invideo
replit
Abyssale
LET’S MAKE IT SMART, STRATEGIC, AND DONE.

You bring the vision. I’ll scale it.

A fractional marketing director who brings the strategy and leadership of a full team, without the full-time hire.

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