Simple. Strategic. No Hand-holding required.

Positioning, Messaging & Marketing Strategy


Start with a focused audit, nail down your positioning, strengthen your messaging, and build a presence people remember.

let’s see if we’re a fit

How We Can Work Together

Three flexible ways to work together, built around what you need right now.

AUDIT

Marketing Audit & Action Plan

A vintage compass and navigation instrument on an old map, representing an audit and roadmap for growth marketing strategy for startups

Get clear on your positioning, messaging, visibility, and marketing.

Find out what’s working, what’s holding you back, and what to fix first.

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build

Strategy & Foundation Builder

A low angle view of skyscrapers reaching into a moody night sky, showcasing modern architecture.

Build or refine the strategic foundation behind your marketing.

Define your strategy, strengthen visibility, and make smarter decisions that turn into real clients.

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grow

Office Hours & Coaching

Get direct feedback on your LinkedIn content, messaging, visibility, and positioning.

Build a stronger voice, improve visibility, and create marketing people actually remember.

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scale

Fractional CMO Services

Close-up of a car's speedometer and dashboard illustrating modern vehicle design.

Fractional CMO engagements are available on a selective basis to businesses that need ongoing strategic marketing leadership, oversight, and direction.

connect for cmo services

Marketing Audit & Action Plan

Get clear on your positioning, messaging, visibility, and marketing.

review

Positioning & Messaging

What I review:
  • Brand positioning.
  • Messaging clarity.
  • UVP (unique value proposition).
  • Audience perception gaps.
  • Voice and differentiation.
analysis

Online Visibility

What I analyze:
  • Homepage and website.
  • LinkedIn profile.
  • Messaging hierarchy.
  • CTA and communication.
  • Visibility and content.
findings

Insights & Advice

What you learn:
  • What’s working.
  • What’s not.
  • Disconnects.
  • Missed opportunities.
  • What to fix first.
recommedations

Strategic Roadmap

What you get:
  • Clear next-step priorities.
  • Recommended areas of focus.
  • 90-day marketing roadmap.
conversation

Follow-up Session

What you get:
  • Walkthrough of findings.
  • Strategic discussion.
  • Ask questions and get clarification.
details

Cost & Timeline

What you need to know:
  • Timeline: 1–2 weeks.
  • Investment: Starting at $1,800.
  • Cadence: 1-time project
let’s see if we’re a fit

Strategy & Foundation Builder

Build or refine the strategic foundation behind your marketing.

positioning

Strategy & Positioning

What we develop:
  • Brand positioning.
  • Unique value proposition.
  • Ideal client profiles (up to 3)
  • Offer positioning.
  • Core messaging.
  • Voice definition.
direction

Framework & Guidelines

What we create:
  • Messaging guidelines.
  • Content pillars.
  • Content themes & direction.
  • Audience engagement strategy.
  • Communication guidelines.
  • 90-day content framework.
foundation

Marketing Foundation

What you get:
  • Clear strategic foundation.
  • Consistent messaging direction.
  • Defined audience positioning.
  • Consistent brand communication.
  • Marketing alignment.
  • Channel recommendations.
deliverables

Strategic Assets

What you get:
  • Content pillars.
  • ICPs
  • UVP & messaging framework.
  • Communication guidelines.
  • 90-day content framework.
communication

Included Sessions

What you get:
  • 1–2 live discovery sessions.
  • Strategic async communication.
  • Strategic intake questions.
  • Live final walkthrough.
details

Cost & Timeline

What you need to know:
  • Timeline: 3–6 weeks.
  • Investment: Starting at $2,400.
  • Cadence: 1-time project
let’s see if we’re a fit

Office Hours & Coaching

Focused marketing, messaging, and visibility strategy sessions.

results

Become Unforgettable

What you get:
  • Create content people actually pay attention to.
  • Strengthen positioning and brand communication.
  • Build visibility and audience trust.
  • Make marketing feel more human and recognizable.
  • Improve consistency across content and messaging.
  • Create marketing that helps the right people understand, remember, and buy.
support

Feedback & Guidance

What’s included:
  • Weekly strategy calls.
  • Async communication and feedback.
  • Content and messaging review.
  • Website and profile feedback.
  • Strategic recommendations.
  • Ongoing refinement and support.
details

Cost & Timeline

What you need to know:
  • Timeline: 3-month minimum
  • Investment: Starting at $950/mo.
  • Cadence: Month-to-month
one-hour. one-on-one. one-time. Zero bs.

Zero Promises LinkedIn Coaching Session

Group of women discussing ideas in a corporate office room.

A one-hour coaching conversation for people who want to show up on LinkedIn like actual humans… and turn visibility into opportunities.

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How It All Comes Together

Each marketing service supports a different stage of growth.
Start where you are. Add what you need.

1

Audit & Align

When you need to know what’s working and what’s wasting time.

A detailed review of your marketing, messaging, and positioning with a 90-day roadmap for your next steps.

2

Build the Foundation

When you’re ready to turn big ideas into systems that actually work.

We refine your message, rebuild your structure, and develop assets that drive visibility and conversions.

3

Amplify Visibility

When you have pieces in place but need consistent support.

Ongoing positioning support that keeps your voice clear, visible, and impossible to ignore.

let’s see if we’re a fit
★★★★★

Allison is one of the most efficient marketing operators I have ever worked with! When it comes to running a classic content marketing program, she was able to build a system that ran on rails, very consistent.

Patrick Ewers

Founder & CEO, Mindmaven

clear messaging. strategic positioning. Unforgettable.

Founder Positioning & Brand Messaging

You’ve got investors, customers, and a million priorities.

Messaging and positioning either get pushed aside or left safe, templated, and forgettable, even though they’re the foundation of the entire business.

That’s where I come in. I help founders get their business noticed with clear, consistent messaging that actually sounds like them, not like everyone else.

Safe is expensive. Sharp is strategic.

let’s see if we’re a fit
Photo of Allison Rossi, Fractional Marketing Director providing growth marketing services for startups, founders, and coaches
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